One of Alabama’s best-kept secrets, Birmingham-based indie-rock quartet The Rewinds steadily earn high marks around the Southeast for their clever, ultra-melodic brand of hooky guitar-pop. In support of a self-titled, newly-released 14-song debut on Livewire Records (recorded at Atlanta’s Vintage ViBe Studios), the band makes a return visit to Charleston this Friday for a show at Cumberland’s.

“It’s kind of weird … we got signed about a month after we started,” says lead singer and guitarist Michael Shackelford, 22. “The new album just came out this month. All these songs were written together. It’s ‘melody rock,’ as I like to call it.”

The Rewinds first kicked up as a trio consisting of singer/guitarist Glenn Drennen, bassist Chris Markham, and drummer Brooks Marks.

“They were called All Tomorrow’s Parties before I joined about a year and a half ago,” says Shackelford. “I was playing drums in a band called Shelton, but wanted to do something a little more involved with creative process. Things meshed really well between the four of us, so we kept going with it and here we are.

“I love music with a good melody and I want to write stuff we all feel really good about,” the lead singer adds. “It’s not super-polished and it’s not lo-fi in the garage kind of stuff — it’s somewhere in the middle. We don’t want to get stuck in an exact vein. We want to explore and be open-minded and see what we can do. I think everyone is interested in trying to do something that hasn’t been done before. Being a rock band from the South and not sounding like Lynyrd Skynyrd is definitely unusual for Alabama [laughs].” —T. Ballard Lesemann

The Rewinds share the bill with Scarlet Undercover on Fri. June 30 at Cumberland’s at 301 King St. Cover is $5. Call 577-9469 or check www.cumberlands.net or www.therewinds.com for more info.

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