Prepsters rejoice. Your whale-panted dreams have come true. Vineyard Vines has arrived at 275 King St., and Charlestonians are invited to the grand opening on Wed. Nov. 5 from 6-8 p.m. The new store will replace the designer goods formerly housed at Biton with pastel colored prep wear for men, women, and children. 

Founded in Martha’s Vineyards, Mass., Vineyard Vines founders Shep and Ian Murray possess the same respect and appreciation for water that we have here in the Lowcountry. The grand opening of Vineyard Vines will highlight the importance of the preservation of Charleston’s waterways by donating 10 percent of total sales opening night to Charleston Waterkeeper’s data-driven programs. Charleston Waterkeeper is a local non-profit dedicated to the protection, promotion, and restoration of the quality Charleston’s waterways.

Make sure to RSVP ( to the opening. The first 50 people to RSVP will receive a Vineyard Vines signature two-bottle wine tote. Plus, the Murray brothers will be in attendance. Live music from Landeo will create the perfect shopping ambiance. Cru catering will provide the food. Westbrook Brewing and Palmetto Brewery will provide some brews, and wine will also be available. “It’s clear that Waterkeeper Alliance and Vineyard Vines share a deep reverence and respect for the water and for the natural and human communities that depend so fully upon it,” said Kristine Stratton, executive director of Waterkeeper Alliance. “This partnership seemed a natural fit and we are thrilled to give those who love the water a fashionable way to show their support for defending it.” 

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