There are plenty of tourist-y, tacky T-shirts, hats, and keychains that attempt to embody the spirit of our fair city. Creator of 843 Shop, Adam Miller, is looking to add something a little more authentic to the mix with his online store.
Miller starts with California-made T-shirts that he prints at his home in Riverland Terrace on James Island. The shop also sells canvas bags.
843 Shop donates 10 percent of its proceeds to various local charities. Their current charitable beneficiary is Feed the Need, the Charleston-based group that supports soup kitchens and shelters in our community. Some of the organizations that Feed the Need aids include Tricounty Family Ministries and One80 Place.
Asked why he thought Charleston needed the 843 gear, Miller said, “Charleston is an incredible city, and I felt like we lacked a brand that accurately represented the people that live here.”
Miller is not actually a Charleston native; he was born in New York and grew up in Charlotte before moving to the Holy City eight years ago. Once here, he knew he never wanted to leave.
“This city is more than simply a tourist destination,” Miller says, “Charleston has a multifaceted soul and a heart teeming with hospitality. It is an honor to be able to call Charleston my home, and I want to create a brand for others who share my love for this special city.”[image-2]