Greg Hambrick over in the news room (ie. his small office overlooking busy Morrison Drive) shot me a link to a story in the Jacksonville Business Journal about a new fast-casual restaurant concept that will make its debut in little ol’ Charleston — the restaurant is called Willie Jewell’s Old School Bar-B-Q, named after a cook who worked for CEO Joe Adeeb’s family.
In reading the story, I stumbled across one very interesting item.
From the JBJ: “The Willie Jewell’s menu includes sandwiches available in two sizes: the Lil’ Joe after the company’s owner….”
OK people, don’t we already have a locally-owned-and-operated barbecue chain that has its own Lil’ Joe barbecue sandwich on the menu? And, by gosh, if you check Melvin’s website, you’ll see that not only do they have a Lil’ Joe sandwich, but it’s got one of those little registered trademark symbols next to it. Hmmm. Do we see a legal fight in somebody’s future? The folks at Melvin’s were unaware of this new chain, so didn’t have much to say about it. I’m sure they will once they look into it.
On a more positive note, the Willie Jewell’s chain partner up with an charity in town that’s aim is to help women. My Sister’s House will be their chosen nonprofit in Charleston.