Candy Shop Vintage had a moment in the spotlight Sunday on the latest episode of Mad Men. After patiently viewing every episode of the season, owner Dierdre Zahl finally spotted Christina Hendricks wearing a brooch and earrings from her local shop.
Zahl’s opportunity arose at Charleston Fashion Week last year, when Mad Men costume designer Janie Bryant was featured as a judge. “I approached her because I wanted to show her some of my pieces,” Zahl says. “But at the time they weren’t filming season five yet, so she said to contact her when they were filming again.” So she did. And after speaking with Bryant’s assistant, she was invited to send off some pieces for consideration.
She had to research pretty extensively. Mad Men is set in the late 1960s, and all the pieces featured have to have been made within five years of when the episodes are set. This required Zahl to research the style of the time period, advertisements, and companies that manufactured all the pieces she was considering. Mad Men picked seven pieces she sent in.
Zahl hopes to continue working with Mad Men. “I certainly am going to contact them again when they start filming season six,” she says. It’s more difficult, and it’s a change from her usual internet and trunk show sales, but Zahl reassures us that it’s rewarding.
Zahl also plans to release a new line of jewelry this fall. The jewelry is vintage inspired, in the style of the vintage pieces she’s been collecting for years. “They’re new, but they’ll be similar to the style of the Mad Men pieces — the ’60s style that’s been coming back.”