Just as gas prices are starting to make another climb toward walk-to-work levels, the Charleston Area Regional Transportation Authority (CARTA) is introducing a new summer ride campaign, including rolling out new buses and a $100 contest.

Ridership passed 4 million in 2008. In order to maintain the increased numbers, CARTA has purchased 12 additional buses similar to the current express buses that will add new routes to the ever-growing system.

Starting June 22, the “Express Yourself” text-to-win contest will encourage riders to text a message about CARTA. Weekly winners will receive a $100 gift certificate.

Also, as a part of the marketing campaign, CARTA will host its annual “Dump the Pump” day. On June 18, all residents can ride CARTA for free and promotional giveaways will be available.

For more information, visit RideCARTA.com.