Charleston Animal Society (CAS) and its No Kill South Carolina program have teamed up with The Grey Muzzle Organization (GMO) in a collaborative effort to develop a media toolkit for shelters that will promote older dog adoptions.

The toolkit includes videos, radio spots, social media, a press release and print ads that every shelter in the state will be free to use to promote adoptions, according to Joe Elmore, the president and CEO of CAS.

“The central message being promoted is that senior dogs ‘have so much life to live and so much love to give,'” he said in a press release.

No Kill S.C. will ensure the toolkit gets in the hands of the state’s shelters in every region.

“We believe that these organizations are going to be blown away by what’s inside the toolkit,” No Kill S.C. Project Director Abigail Appleton said in a press release. “We can’t wait to see the impact the campaign has on senior dog adoptions.”

Grey Muzzle has provided $2.5 million in grants to support the adoption of senior dogs over the last 12 years. CAS was one of 64 groups chosen from 288 applicants to receive a grant to promote senior dog adoptions.

“We are confident that many senior dogs in South Carolina will soon find loving homes for their golden years after seeing the inspiring message this toolkit shares,” said Lisa Lunghofer, Grey Muzzle’s executive director, in a press release.