[image-1]Charleston Grill Sommelier Rick Rubel’s idea was simple: to donate a portion of the proceeds from every glass or bottle of California wine sold to help California wine makers affected by recent wildfires.
Now, thanks to help from the Grill’s GM Mickey Bakst, that idea has gone national with OpenTable launching a U.S. campaign supported by chefs including Vivian Howard, Daniel Boulud, Michelle Weaver, Sean Brock, Suzanne Goin, and Danny Meyer. The effort is being called Let’s Raise The Glass and as Business Insider reported on Mon. Nov. 13, all funds raised will go to Sonoma Resilience Fund and Napa Valley Community Disaster Relief Fund.
“I can sum it up really simple,” says Bakst. “There is not a charity event that people go to that wasn’t poured wine, that the wine industry didn’t donate and help make that event sell. No other industry, in our minds, does more for charities in this county. They never say no. They’re there for every cause and it just seems to me that it’s our obligation to keep doing this.”
Restaurants and diners can learn more about the effort at letsraisetheglass.com.