It’s been just over a year since local company Apex Broadcasting switched their longtime 96 Wave (96.1 FM) rock format to an “Adult Hits” (a.k.a. “Variety Hits” or “Classic Hits”) format under the name “Chuck FM.” The station “plays everything,” which basically means a computer playlist zig-zags from one Top 40 hit to another — from Madonna to Poison to Dead or Alive … to Robert Palmer to .38 Special to K.C. & The Sunshine Band to OMC to Elvis Presley, etc. … no jocks, no back-announcing, no explanations … all auto-pilot and computer-generated.
[image-1]This week, Apex announced that Chuck FM was “moving across the dial” to a new frequency: 101.7 FM. According to a news release from the station, Apex Operations Manager Bryan Taylor says the decision for the move is two-fold. “Our listeners benefit from the move because the 101.7 frequency offers an improved coverage area and 100,000 watt signal for Chuck-FM,” he says. “Additionally, the 96.1 frequency will move to the Myrtle Beach market and that will allow us to put on a new station in the Charleston market later this year on 95.9 FM.”
“We acquired the 101.7 frequency in a complicated market signal reallocation with a company in Myrtle Beach earlier this year, says Chris Johnson, Apex V.P. and General Manager. “This puts 101.7 Chuck FM on one of the best FM signals on the East Coast.”
After some technical upgrades to their transmission facilities, the company’s new station at 95.9 FM is scheduled to be on the air before the end of the year. Stay tuned…