After attending graduate school at Boston University, Jason moved to the Lowcountry and soon after started up his own T-shirt company, Darwin Avenue. “The name of my company wasn’t really type specific. I used to live on Darwin Avenue back in college, but the name wasn’t meant to signify any one place.”
Starting out with Charleston-themed T-shirts, Jason hopes to soon branch out to other big American cities like New York, San Francisco, and New Orleans. These comfy American Apparel Ts are around $20, and can be found on his website and at the Old Towne Carriage Company.
“The whole idea was when I’ve traveled around a lot I never found anything cool to buy, so I just wanted to do something that would be true to the culture of the city but not too cliche.” Mentioning Charleston only through its epithets, and pairing the name with a simple image, Jason has definitely created a tee cool enough for any Chucktowner.