Jesus, I hope not.
Today, The Post and Courier debuted its new women-focused section.
Yes, it’s called Moxie.
The page looks pretty much like every other lifestyle page the newspaper put out. Only it has stories about women. Like women in politics. I suppose that’s interesting.
A trend among newspapers lately has been how to reach female readers. The demographic surveys say women read the newspaper more than men do.
The women are in their 30s and 40s, mothers taking care of children. The reductive kind of thinking that happens when you rely on demographic surveys too much.
Fine by me. But I wonder. Are young women, the people newspaper want to have reading the paper, really going to response to a section called Moxie?
First, there’s no attitude, no irony, no sense of humor. Not that I can tell. Where’s the moxie? Second, if they’re young, when do you think the last time the used the word moxie? Do you use the word? I mean seriously?
Do you seriously use that word?
Maybe it’s me. Maybe I need more moxie.