[image-1]

It’s a commonly heard concern among arts nonprofits.

How to cultivate a new audience who will in another two decades or so replace the aging baby boomers who have until now been the arts organization’s bread and butter.

And do all that without alienating the bread and butter.

Evidently, Elvis is worried about that, too.

At least the people in charge of Elvis Week are. They put together a week-long festival in his memory every year.

Till now, it’s been a blockbuster, but organizers, like so many other arts administrators, are worried about the future. Here’s a piece from Marketplace:

Audio