Two years after its initial launch, Charleston-based Flooded Streets wants to put its line of limited edition Charleston-themed apparel in front of another market: Bitter Southerners.
In an email announcement this morning, Flooded Streets said it was pleased to partner with Bitter Southerner, the longform online magazine that features Southern writers and subjects, for a variation of one of its most popular t-shirts.
The shirt, a navy tee with Flooded Streets’ familiar “In Defense of Charleston” anchor, are being offered exclusively through Bitter Southerner’s online “General Store.” The limited run of 200 BS “In Defense” shirts went on sale today for $25 each. The design is modeled after a lapel pin that Flooded Streets founder Andrew Tew says his father found at the Navy Base years ago.
Bitter Southerner, affectionately called “BS” by readers, publishes a single article each Tuesday examining various Southern locales, ideas, musicians, artists, etc., in an effort to break down Southern stereotypes and showcase everyday bits of Southern Americana.
“I had been a fan for a while,” Tew said about Bitter Southerner. The project was a few months in the making, according to Tew, but details were hammered out pretty quickly. The company’s earlier line of pocket-sized notebooks with Scout books is currently in its second run and other partnerships are reportedly coming soon.