• Courtesy of H&M
  • An H&M store in New York City

Enough with the happy hour rumours and hypothetical Best of Charleston picks. H&M is finally coming to King St.

Confirmed earlier today to the Post and Courier, the Swedish retailer H&M will open a Charleston location at 281 King St., the former location of Williams-Sonoma, which rehabbed and moved into the old Sportsman’s Shop space a few blocks to the north. North Carolina law firm Moore & Van Allen has spent the past few months restoring the art-deco Kress building, initially built in 1931, and is using the building’s Wentworth St. storefront for its main entrance. In recent weeks, scaffolding went up over the iconic building’s King St. facade, presumably to prep the building for its new tenants. The P&C reports that the 18,300 square-foot store will feature apparel for women, men, and kids, including separate areas for “lingerie, maternity, sports apparel and accessories.”

H&M operates more than 2,800 in 49 markets, including 269 stores in the U.S. across 30 states. The company’s King St. location will be a notable addition to the growing number of large corporate retailers putting down Charleston roots over the last few years, with Urban Outfitters, American Apparel, Anthropologie, and Forever 21 all opening new stores within a few blocks.