Major media companies used to hate YouTube. That was before they got wise. The New York Times reports they are now treating YouTube like an advertisement, not an adversary. Universal Music, Lionsgate, Electronic Arts, and other companies have stopped requesting that YouTube remove unauthorized clips of movies, music videos, and other media. Instead, they are making sure that users know who the legal owners are with disclaimers. The companies are also placing their company logos next to pirated video in order to encourage viewers to click on it for more information.