Former Keurig Green Mountain executive Kevin Hartley and Ann Hutson hope to address the void in the recyclable K-Cup market with Cambio Roasters, a 3-year-old company that rebranded in December 2020, simultaneously releasing its patented, fully recyclable pods.
“Based on significant research gained and the continued growth in the K-Cup market, Kevin was eager to start a brand that addressed the gap for a recyclable K-Cup with great taste,” said Hutson, adding that the company operates out of an Isles of Palms facility. “Our pods can be used in any single-serve brewer that uses K-Cups.”
After first launching in 2018, the couple grew their customer base to reach consumers in all 50 states, later making the decision to rebrand Cambio in December 2020 with new colors, pods and compostable coffee cartons.
“We are excited to begin approaching local and national retailers and hope to be found on store shelves in the future,” Hutson said.
According to a December study, 40% of U.S. coffee drinkers owned a single-serve brewing machine in 2020, and 20% of Americans named the single-serve coffee machine as the small kitchen appliance they were most likely to purchase in the next year. Shortly after the K-Cup boom in 2012, environmentalists started sounding the alarm on their detrimental impact on the environment.
Cambio, which means “change” in Spanish, offers eight different blends, ships nationwide and donates 20% of its profits to “struggling coffee-farming families worldwide.”
For more information, visit cambioroasters.com.