Baguette Magic owners Paula and Sam Kramer have shown their creativity since the start of the pandemic with new signs, “Bag-ette” weekly deliveries and beach-friendly grab-and-go lunches.
The sisters’ next move is the launch of a private dinner experience with personalized meals from new executive chef Jullian Abarca. Priced between $70-80 per person, each dinner comes with a curated four-course menu, beer and wine.
“We had this vision to do this when we bought the restaurant,” said Paula, who hopes to attract couples opting for scaled down rehearsal dinners and locals hosting small parties or family gatherings. “So many people get married on Folly, and this would be the closest option for them. It’s a cool option to do with a group.”
Paula and Sam purchased Baguette Magic on James Island at the end of 2019, and they’ve continued to serve the specialty breads and baked goods locals have been hooked on since founder Mathieu Richard opened the cafe in 2013.
They’ve recently added several menu items thanks to Abarca, who used to run Jewish/Mexican pop-up Matzo Y Masa with Sam. The private family-style dinners are another place where the chef can shine using experience from previous jobs at Trattoria Lucca and Coda del Pesce, where he met Sam.
“Working at Trattoria Lucca, every one of our Mondays was a family-style meal, so I definitely have a good repertoire for feeding the masses,” he said. “That job definitely opened up a scope of doing more basic desserts and working with more acids and vinegars.”
Abarca’s menu is personalized for each dinner but expect salads, appetizers like locally made Rio Bertolini fettuccine with heirloom tomato sauce and main dishes ranging from green chile marinated steak to swordfish with charred cauliflower. The chef also offers vegetarian and vegan options.
“I like to add an Italian twist if I can,” Abarca said.
For groups of four or fewer, he offers a chef’s experience that comes with five courses and tips on recreating his dishes at your next dinner party. Pair the food with beer or wine from a curated list selected by the Kramers.
“We’ve been trying to get into more catering stuff,” said Paula, who added that they hope to eventually get into brunch catering. “We have this incredible tool and we want to showcase what [Abarca] is capable of. It’s a fun offering that we can offer at a really reasonable price point.”
For more information on Baguette Magic’s private dinners, visit baguettemagic.com/private-dining.