Have you ever fantasized of partying with your favorite music star? If so, Marshall Lowe wants to make that dream a reality.
The Music Farm owner opened up his newest project, L.I.F.E Bar, along with co-owner Peter Evans earlier this week. The two originally contemplated an ice bar concept, the Las Vegas-worthy attraction where everything from glasses to seats are made of the frosty stuff. For feasibility reasons, Lowe and Evans instead chose a white theme for the bar, which is located at 487 King St.
Clean lines make the space feel sleek and modern like something that would be found in big cities like New York, London, or Barcelona. Curved additions to the ceiling are perforated with hundreds of small squares through which multicolored lights can shine. When illuminated, the colorful beams cast a glow on the white furnishings and walls, making the bar feel like an intergalactic tunnel.
“The lights will change with the feeling and give energy to the room,” says Lowe. “A calm blue might illuminate the bar when it’s more low key, while an orange or yellow glow might signify that the energy is rising.”
The bar is fairly small, and its narrow corridor-like space will encourage close mingling. Continuous seating in a pixelated print stretches along the wall, divided by sparkling tiled columns. Towards the back, you’ll find the bar where Wanza Carter will be mixing up classic drinks as well as his own concoctions. Carter describes a recent experimentation, “Imagine a Grey Goose martini with a hint of blue cheese. It’s like a caprese salad in your drink.”
L.I.F.E. will be closely tied to the Music Farm. During the day, Lowe will offer the space as a haven for traveling musicians. After shows, the bar will be the place for meet-and-greets with the musicians. Lowe believes this will attract a diverse or different crowd each night, depending on what band members may make an appearance. Lowe is striving for a spontaneous element. “The white aspect of L.I.F.E bar goes beyond just the color scheme. It’s the idea of a blank canvas where anything can happen and everyone is welcome.”
As for the name and what the acronym L.I.F.E. stands for, Lowe explains, “Like life itself, it’s whatever you want it to be.” In fact, the owner encourages visitors to define the acronym for themselves. Each week, they will choose the best definition and award the entrant VIP status for life.