Stephanie Hall said even if there wasn’t demand for her glass, she would make it | Photos by Catherine Hurt Photography

‘Jewels for your Table’

 When Summerville resident Stephanie Hall set out to create her colored glass company Estelle in 2014, she had no idea if there was a demand for this type of product. But after searching for new pieces to brighten her home, she came up empty handed and recognized a viable business opportunity.

“In my head, I thought that a brand like Estelle already existed,” she said. “I assumed someone had clearly modernized these antique-style pieces and created something similar to what my grandmother collected.”

Cherished memories of antiquing in her hometown of Holly Hill with grandmother Estelle, the namesake for the company, sparked a passion for colored glass.

After a decade of practicing law and 16 years in the entrepreneurial space, Hall was confident that even if there wasn’t a demand for colored glass, she would create it.

“It was my goal to bring about a revival of colored glass. And I was very intentional about doing that,” she said. “Colored glass is so visual, and we live in such a visual society with platforms like Instagram, I didn’t think creating a demand would be hard.”

And she was right. Once people began seeing the beautiful, hand-blown cake stands and glassware Hall sources from a hundred-year-old company in Poland, the products started flying off the (virtual) shelves.

But it wasn’t a quick process. She spent five years designing and developing her product line before bringing it to market in 2019. 

“I took a lot of time to perfect each of the colors, the branding, every aspect of the business. I really delved into it, because I felt like with beautiful, high-quality products, I could build a tribe,” she explained.

After just two years in business, Estelle is one of the most-recognized modern colored glass companies, boasting over 225,000 followers on Instagram and selling products in stores across the country. Though niche in nature, the products appeal to a range of demographics, appearing everywhere from home goods stores to fashion boutiques.

“It’s really interesting that our products blend well with fashion, but it makes sense,” Hall said. “When I was designing these, I kind of thought of them as statement pieces that you wear — in your hand or on your table. Dressing to your drink is a thing. The glasses complement the fashion.”

The pieces are also meant to dress up the dining room, part of the reason why Hall describes the collection as “jewels for your table.”

With so much attention and success in the first couple years, it’s no surprise Estelle is prepping for a busy holiday season. Last year, Hall pulled together a last-minute team to help hand-pack and ship all the boxes from the warehouse in Holly Hill.

“It was very chaotic and definitely made worse by the pandemic,” she said. “Which is why I was very proactive early on this year when I heard supply chain issues could potentially get worse. I was very aggressive about getting a lot of products here early.”

Though Hall and her team have had some supply chain issues with receiving their luxury boxes from another vendor, things are on track for the holiday season.

“It’s definitely a challenging time, but we feel really good about this year,” she said. “We’re doing our best, and we’ve got plenty of items to sell for the holidays.”

Each piece is meant to be thoughtful and treasured by the receiver, something they can always tie back to the person who gifted it, but Hall hopes the pieces will eventually become heirloom items.

Though younger generations seem to have ditched the china cabinet and formal dinnerware of their parents’ and grandparents’ generations, Estelle’s collection tends to stir up a sense of nostalgia that many people want to capture and cultivate. 

“Our products remind people of their own grandmothers,” Hall said. “I think it links us back to the past. We may not do as much as our grandmothers did to entertain, but it’s nice to keep that memory alive. It really resonates with people.”