Two years ago, local quartet Madam Adam (previously known as Red Handed) started working with hard-rock label Roadrunner Records. Right off the bat, lead guitarist and vocalist Scott Gould, guitarist Drew Reindollar, drummer Matt Reindollar, and bassist Kenny Varner recorded at Seven Forty Seven Studios in Memphis with producer Skidd Mills (Saving Abel, Saliva, Skillet). Things slowed down in 2010 when label execs rearranged the game plan.

“We signed and very quickly went into the studio to do 14 songs with Skidd,” remembers Gould. “We booked a tour to support its release in the spring of 2010, but Roadrunner pushed it back. At the time, we didn’t understand it, but looking back it makes more sense. They really didn’t want us to get lost within their veteran bands’ releases. This spring, we’re one of a few bands releasing new material, so we have Roadrunner’s full support. It also gave us time to re-record and add a few strong new songs.”

Madam Adam’s upbeat new single “Sex Ain’t Love” enjoyed airplay this winter and spring in medium rotation on 98 Rock and other regional active rock and alternative stations. It broke into the Top 40 of some regional rock charts in March.

The official release date for Madam Adam’s Roadrunner Records self-titled debut is April 5.

“Their new single is really good, with big hooks and big guitars,” says 98 Rock’s Matthew Potter. “The chorus even has a kind of Strokes thing happening.”

Madam Adam is the featured local band on the bill for this week’s Rock Fest in Ladson. They perform an in-store set at Monster Music & Movies on Mon. April 4 at 7 p.m.

“We’re going to get up there in Ladson for the midday set and do what we do. We take pride in being raw but polished and well rehearsed. We’re ready to rock it. Playing opening sets like this is like sprinting. You play everything really tightly and right in a row.”

In mid-April, Madam Adam leave town for a six-week spring tour of the U.S. supporting Sick Puppies, Saliva, and other acts.

“We just want to tour, man,” says Gould. “We love getting out on the road. It’s a lot more fun than working restaurant jobs here in Charleston. It’s a little harder to be a rock band in Charleston these days, too. Some of the bands, radio stations, and clubs fizzled out. That’s why we’ve focused on playing around the country and widening our fan base.”

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