Local hip-hop artist Jaee Bryant started his own broadcast under his lifestyle and clothing company, Never Say Ruin. It airs every Monday, Wednesday and Friday at 12 p.m.
His goal for the broadcast is to help promote different creators across the world. “During the quarantine, I didn’t know what to do,” Bryant laughed. “One day I woke up and said, ‘You know what? I’m going to do a station.’ So I got a bunch of people from New York, L.A., Canada, (but) I got people from Charleston, first.”
The first episode of the broadcast came out in April and has taken off since. “We started off with 79 plays, now we’re up to 40,000,” he said.
Bryant has featured sets from artists such as Equiss, Cay Caleb and KEVINTHECREEP. Most recently, he featured Elaquent on his podcast on Sept. 17.
Each podcast is roughly 30 minutes long and gives the featured artists a chance to be heard.