From this week’s Newsweek:

NEWSWEEK: In devising a new strategy for the party, where do you go from here?

SANFORD: “There is an eternal tug of war within the party on where we go from here and how we find a way out. One camp says the key is to appeal to Hispanics and women and use technology more. The way out of the wilderness is to grow the tent. The other camp—and the one I fall in—says that you can build a big tent, but you have to make sure the poles can hold it up and that you’re working from a good foundation. In many ways, a political party is nothing more than a brand. The great brands of time have succeeded in as much is that they’ve done what they say they’re going to do. People buy a John Deere tractor because it does what it says they’re going to do…

if you’re a conservative, you believe in federalism. You believe in the power of the individual. You don’t believe in orders from on high and centralized planning.”

Read the entire interview