The sexy boys over at Wine Awesomeness shot us an update on their wine club/social marketing venture, which we wrote about back in December.
Apparently, things are going quite well. Brad Ball, the sommelier among the four founders, tells us their wine club subscriptions have topped 1,000, with most subscribers being based in New York. They are in the process of moving their fulfillment operation from a small office above the Gin Joint on East Bay Street to a warehouse in Albany, NY.
Most recently, they collaborated with fashion photographer Ben Watts (bro of Naomi) to create WattsUp Rosé, which was unveiled earlier this week at a hot party on the rooftop of the James Hotel.
Looks like they’ve got a summer packed with parties happening from Montauk to Miami.
If you want to try some of that new rosé, head to their website where you can get a trio for $54.
And remember, real men drink pink: