Saveur magazine has posted an online diary to Charleston.
The package starts out with a sweet little love note to FIG: “A winter citrus salad peppered with radish and beet awakens the taste buds like a sparkling wine; the bowl of slow-cooked pork trotters, silky and salty and topped with a poached egg, never fails to make me fall off my chair.”
And then it meanders through eight days in Charleston, stopping by Firefly Distillery and the Tea Plantation on Wadmalaw, taking in Cypress and McCrady’s, enjoying local foods, embarking on culinary tours, and learning to cook Lowcountry style.
It’s a great little piece, but it left me a tad perplexed. Despite the use of first person in the copy, there is no author byline. Each blurb in the series includes a link to culinarycharleston.com and the page is surrounded by ads from the Charleston Visitor’s Bureau.
So, is it advertorial? Is it editorial? Who knows, but it sure makes Charleston look delicious.
And speaking of delicious, have you seen the CVB’s video on local food? It’s worth watching.