Commuters on Spruill Avenue in North Charleston this morning may have noticed a sudden change in the scenery: With a few distressed-looking, hand-painted signs, the facade of the long-vacant ice factory beside Reddy Ice at 4287 Spruill Ave. appears to have been reinvented as some sort of butcher shop or slaughterhouse. Word on the street is HBO is filming there today, which means it could be a set piece for the upcoming Danny McBride comedy series Vice Principals.
One of the signs, which originally just said “ICE,” has been cleverly edited to say “NICE MEAT.” Some vintage pickup trucks are parked out front, along with a Limehouse Produce delivery truck adorned with the logo of the Nice Meat Co. (A phone number painted on the side with a Columbia area code is disconnected.)
The show is still recruiting extras and other roles. Recently, Tona B. Dahlquist Casting put out a call in the Charleston area for a “martial arts male” for Aug. 16, an “actual sushi chef” for Aug. 17, a “burly biker with a Harley” for Aug. 23, and numerous students ages 15 to 22 for filming dates from Aug. 17-30. The company also sought a female pianist who could read sheet music for Aug. 14 filming near Rock Hill.