to consolidate. Case in point — the new partnership between Google and NBC.

Media Giants Join Forces

NBC and Google are teaming up to create an advertising juggernaut, the Associated Press reports. The partnership will allow Google to advertise on CNBC, MSNBC, Oxygen, and Sci Fi with the provision for more if the move proves fruitful. Google’s partnership with Dish Network Corp., the country’s second largest satellite provider, will enable the new partners to monitor down to the second what viewers are watching. This information, officials say, will help to gauge the effectiveness of the commercials. —Myles Hutto