Charleston “sweat studio” The Works will open a cycling studio at 465 Meeting St. next door to its downtown location, where it hosted a 9-bike cycling pop-up in a spare room for the last 11 months. Set to open in September, The Works Cycle will feature 40 brand new bikes and two infrared saunas, Works Cycle co-founder Carter Foxworth told the City Paper.
“We’d been talking a lot about expansion [to other cities], and then during COVID, we realized it was going to be difficult to travel to different markets,” said Foxworth, who joined The Works founder Sarah Frick shortly after the downtown studio opened in 2019. “So, we decided to expand to a cycling brand to offer more for our clients. We kind of took the soulful fitness aspect from The Works and brought that to The Works Cycle.”
Frick and her instructors spent parts of 2020 hosting its fitness classes on Zoom — some days, 100 people joined from their homes — before she reopened the downtown studio and added a Mount Pleasant location. Shortly thereafter, The Works Cycle popped up starting Oct. 9, 2020.
“We love doing pop-ups — we did pop-ups for The Works before we opened. It’s a good way to gauge the market and build the buzz before opening,” Foxworth said. “We have loved having the small pop-up because we can really get to know our clients, and we’ve formed this community.”
Instructor Katie Penta created the programming for The Works Cycle’s signature 45-minute class. Look for 5-7 classes daily Monday-Friday and six-plus weekend classes once The Works Cycle opens later this month.