Trident Technical College is reaching out to students at the internet’s top social networking site: MySpace.
While you’re scouring your friend’s friends for hot girls or checking up on the women leaving your boyfriend comments, you’ll be seeing an ad promoting the local school as part of their broader marketing campaign.
“We’re trying to get the word out about what we have to offer,” says marketing director Tina Ahlemann, noting, not surprisingly, that MySpace users mirror the college’s target audience.
So far, the campaign has been successful, Ahlemann says, particularly in its ability to isolate what features are most alluring to prospective students. For example, of the various ads displayed on MySpace, ones with financial aid mentioned were more often clicked. That led the school to push those ads and change others to highlight that point.
Ahlemann says that the school may consider ads on Facebook, that other networking site. But, for now, MySpace is ideal because of its ability to market regionally. Prospective students from Rough and Ready, Calif., and other far-off places will just have to go straight to the schools website, www.tridenttech.edu.