To think we were upset that we didn’t get to Ben and Jerry’s for our ice cream.

“Customers were calling in total disbelief that we were giving out sex toys just for voting! The lines at the registers at the height of the promotion were 50 people deep, and the sales floor of every store felt like a party. By the end we had given out more than 4,000 toys to our delighted customers, and participated in the biggest election day celebration any of us has ever seen!”

“Our customers just really wanted to tell someone that they’d voted, they were so happy about it. They wanted a witness to their participation in a historic, momentous day, and to connect with others who felt the same way.”