This just in: Visitors to Broadway at the Beach can now experience the magic of a real-life Kwik-E-Mart, the Springfield staple straight out of The Simpsons. Yep, the famous, slightly culturally insensitive corner store from the long-running, groundbreaking, ham-steaming Fox show has an actual, physical location in Myrtle Beach. It’s an idea so unique — the first of its kind outside of Universal Studios — that if Mr. Burns were real, I’m sure he would have already bought it out.

The store will sell treats familiar to the show’s mega-fans such as Buzz Cola and Squishees (Krusty-Os to be announced?) right alongside Simpsons merch, including a whole line of Duff Beer t-shirts and koozies.

It’s all part of The Simpsons in 4-D experience, which also includes a theater modeled after the show’s Aztec Theater. Simpsons diehards can peruse the fully-stocked and themed store while enjoying a Squishee in one of several flavors inspired by the show. For more Homer-ish fans, you can even buy a pie-sized Lard Lad Donut.

The Kwik-E-Mart is located on Highland Avenue between the Leftorium and Coolsville Comics … sorry, wrong universe. The real Kwik-E-Mart is located on the Grissom Parkway side of Broadway at the Beach, by Joe’s Crab Shack.[image-2][image-4]