I don’t subscribe to the Charleston Post and Courier. I read it, though. Like a lot of people, I read it online.

So I was surprised yesterday to find on my driveway a copy of the Sunday P&C. I looked around a saw that my neighbors also had copies on their driveways. I don’t remember seeing those before.

Daily newspapers have a trick when circulation numbers are down — they start delivering free copies, especially on Sundays when the paper is chock full of circulars and when there’s a holiday, like Labor Day, when auto dealers are trying to unload this year’s inventory in preparation for next year’s. The same goes for retailers of furniture, appliances, and other durable goods.

I wonder how many others got free papers Sunday.


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