In recent months, the Millennium Music folks successfully transformed their web-centric project under a new name and mission into, which allows users to trade in their old CDs and DVDs for a variety electronic devices. Facing the holiday season, they’re getting even more creative as they offer a “Holiday Stimulus Plan” in which customers can trade in discs for cash or credit.

“Most of us are richer than we realize,” says managing partner Kent Wagner, “and taking advantage of this unique resource will make your customers more comfortable buying their holiday gifts from you.”

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