Alright, running fashionistas. Charleston Fashion Week 2009 is kicking off with a brand new event that promises to be wildly entertaining, and possibly a little bit dangerous. On March 21 at 8 a.m., runners will line up on Houston Northcutt Boulevard in Mt. Pleasant for a 100-yard dash. The prize? $10,000. The catch? Runners must be wearing three-inch heels. And they must still be attached at the finish line. Gwynn’s is the presenting sponsor of the event. Charleston Magazine will also be giving a $1,000 prize for best costume. (The grand prize technically includes $5,000 cash and a $5,000 gift certificate to Gwynn’s. Not to mention a year of pedicures from Stella Nova to heal your screaming feet after the race.) We might be even more excited about this event than we are about the shows at Fashion Week. Benefits MUSC Children’s Hospital. —EJ

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