Free ice cream has a tendency to grab attention, no matter who’s giving it away (remember the Freshberry craze a few months back?).

This time, it’s Häagen-Dazs that’s scooping out free flavors, and they’re doing it in the name of the honey bees. You see, bees have been dying off in recent years. And if you don’t think it’s a sign of the apocalypse, then you probably haven’t been paying attention. Without honey bees, our entire food supply could be in jeopardy since they pollinate one-third of it.

Anyway, Häagen-Dazs uses plenty of “bee-built ingredients” in their decadent ice creams, and they’re using free ice cream to raise your awareness of the bees’ plight. So stop by the Market Street ice cream store next Tues. May 12 between 4 and 8 p.m. and get your free scoop of a bee-built flavor (honey bees are essential to more than 50 percent of Häagen-Dazs flavors.)

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