Free ice cream has a tendency to grab attention, no matter who’s giving it away (remember the Freshberry craze a few months back?).
Anyway, Häagen-Dazs uses plenty of “bee-built ingredients” in their decadent ice creams, and they’re using free ice cream to raise your awareness of the bees’ plight. So stop by the Market Street ice cream store next Tues. May 12 between 4 and 8 p.m. and get your free scoop of a bee-built flavor (honey bees are essential to more than 50 percent of Häagen-Dazs flavors.)
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