Spoleto unveiled the official 2010 poster on Wednesday. Maya Lin, a landscape architect best known for designing the Vietnam Veterans Memorial in Washington, D.C., designed the poster. When she’s not busy designing chic buildings, Lin creates large-scale sculptures based on topography. Some of her projects include wire landscape installations.

In the 2010 poster, Lin has taken a world atlas and opened it up to Rhode Island and South Carolina, whose maps are on facing pages. Both maps have been “excavated” in the middle, Rhode Island revealing thick layers of color and South Carolina showing fewer layers and a black and white index. 

“The way we think about the world is linear and two-dimensional, and this image makes us see the world differently,” General Director of Spoleto USA Nigel Redden says. According to Redden, the excavated images burrow down to different parts of the world. Despite the images being linear representations of our landscapes, Lin’s poster changes that perspective and gives it a 3-D look while also figuratively connecting different worlds, cultures, and people together.

Redden says he has already received numerous calls about the design, saying that the poster left some people confused and underwhelmed. He does want to emphasize that the poster has a figurative meaning of what Spoleto brings in to Charleston every year: different ideas and different forms of art coming together in one place.

You can purchase the poster, as well as purchase previous years’ posters, here.

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