Volley co-founders Camila Soriano and Chris Wirth are demonstrating their passion for ingredient transparency with their canned tequila seltzer that’s made using just three ingredients — 100% blue agave tequila, sparkling water and organic juice. The couple, who moved to Charleston just before the pandemic, launched Volley in June 2020, and Holy City residents will soon find its four flavors of seltzer in local bars and liquor stores.
“We came up with the idea three years ago after I read a book called The Dorito Effect,” said Soriano, describing the book that investigates flavor and the lack of transparency author Mark Schatzker argues exists in the packaged foods industry. “This was around the time the seltzers were popping up, and they positioned themselves as the healthier options.”
Disappointed with the long list of sometimes obscure ingredients on cans of seltzer, the couple decided to create their own brand, drawing on Wirth’s experience from launching American Cocktail Co., a company specializing in cocktail mixers and barware. After moving to Charleston from New York City in January 2020, Soriano and Wirth launched Volley in June. One month later, their son was born.
“I don’t know how we did it — when you’re in the moment, you just do it,” Soriano said. “It was a crazy time to move to Charleston. I was really scared and didn’t want to leave the house. Chris and I just put our heads down and worked until the launch.”
Volley is made using 100% blue agave tequila “that is highly regulated by the Mexican government and has to be bottled in Mexico,” Soriano said. Right now, there are four flavors: zesty lime, sharp grapefruit, spicy ginger and tropical mango.
Volley ships nationwide, and its products are currently available in six states — it will soon be sold in five more states, including South Carolina, the couple said.
“We’re excited about the market — we think it’s going to be well received,” Wirth said. “Hopefully people start to remember it, find it and give it a shot.”
“We were surprised by the numbers and how well it’s been received in the market,” Soriano said. “I think the idea that it’s an honest and clean product has resonated with people.”
For more information, visit drinkvolley.com.
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