Sometimes music videos don’t have anything to do with the actual song an artist is promoting. You might see a simple clip of the band performing or an off-the-wall concept that takes the song in a different direction.
But when it comes to “Time Again,” the new single by Charleston singer-songwriter Elizabeth Covington, who goes by E Covi, the video and the song sync up perfectly.
The new song is a catchy, wistful slice of country-rock music with Covington’s assured, smooth voice meshing perfectly with the melody. It’s immediately easy to identify with the lyrics. She wrote a song about a period of her life when she was waiting to grow up, waiting to become an adult and spread her wings.
“I’ve got my whole life in front of me / So why sit around and wait to be free?” Covington sings.
As she ponders her coming adulthood, the video for the song, co-directed by Covington and Andrew Angel, depicts a group of young women about to graduate college and move on. The clip follows the women as they spend time together lounging on a porch, hitting up a bar and cramming themselves into a photo booth, enjoying each other’s company for what might be the last time.
It’s the perfect accompaniment to a song Covington has had in her back pocket for years.
“I wrote the song when I was 15 or 16,” she said, “so I was a freshman in high school. And it’s funny now because I just put it out, and I just graduated from SCAD (The Savannah College of Art and Design) [in June]. So it has a totally different meaning to me now than when I originally wrote it. That’s how I felt in high school. I felt like I was just ready to grow up and wanted to rush through all the school and all the hard stuff you don’t really want to deal with in your adolescence.”
The song was written years ago, and the recording, which Covington made with Charelston musician and producer Matt Zutell at Coast Records studio, is actually a couple of years old.
So why release it now? She said the time was simply right for the song and for the video.
“I was listening to all my songs in the car or walking around Savannah, and this one just struck me,” she said. “The song was really hitting me the hardest out of all the ones I’ve written. And I’ve been wanting to do a music video, especially before I graduated from SCAD, because a lot of my friends are also in creative fields, like my friend who helped me direct and shoot it. I wanted to get all my friends together and do this music video, and I thought ‘Time Again’ would be the perfect song to do.”
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