You’ve probably heard the phrase “third place” being tossed around recently, especially as we all work to rebuild the connections we’ve lost in recent years.
Covid, “social” media and divisive politics have created wedges in our society from which I’m not sure we’ll ever return. Enter “third spaces,” a term coined by sociologist Ray Oldenburg to describe the essential spaces that aren’t home (our first place) or work (our second) but a meaningful place in between. Typically these are neighborhood cafés, salons, libraries — places where people gather, unwind and feel a sense of belonging.
When I opened my first brick and mortar store in Park Circle after saying goodbye to a mobile flowershop, I knew I wanted it to be more than just a flower and plant shop. I wanted it to be a space that felt warm, welcoming and rooted in community. I wanted it to become who I strived to be on the inside. At the time the term “third space” wasn’t even in my vocabulary.
Over the years, I’ve watched that vision come to life in beautiful and sometimes unexpected ways. Customers don’t just stop by for a bouquet or a new houseplant — they linger. They share stories, ask questions, talk about their gardens, their kids or just take a deep breath after a long day. It’s not unusual to see someone chatting with a stranger over the flower bar or connecting over something we are talking about in the shop. Some have become friends — really like family. We’ve helped to celebrate their wins, their weddings and held space for them in their losses.
We host hands-on events like flower-arranging, plant classes and seasonal solstice celebrations. We’ve built a space where creativity and connection go hand in hand — where folks can come as they are and leave feeling a little more grounded and inspired.
My team and I put a lot of thought into how the shop feels. From the flowers we source (always American-grown, often local) to the layout of our workstations, the plants hanging from the ceiling and rainbow throwing crystals in the windows — every detail is part of creating an atmosphere of calm, curiosity and community.
The other day, a good friend and someone I really admire posted that we were their third place. I got teary and felt like I’ve truly “made it” as a business owner. For me it was never about the money (trust me there are WAY easier ways to make money than being a florist). Being a third place isn’t just about being a cool spot to hang out. It’s about being a vital part of the social fabric. It’s about creating room for people to belong, whether they walk in every week or just once in a while.
At a time when many of us are craving real connections, I’m proud that Roadside Blooms has become that place for so many in our corner of Charleston. We’re here for your flowers, sure. But we’re also here for your stories, your small talk, your celebrations and your quiet moments. If we aren’t your cup of tea for your third place, please find one. It really does a soul good.
Toni Reale is the owner of Roadside Blooms, a unique flower, crystal and plant shop at 4491 Durant Ave., North Charleston. Find them online at roadsideblooms.com.
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