Photo by Ruta Smith

“7 Curses,” the new single by singer, songwriter, guitarist and producer Chris Holly, is such a catchy ballad that its meaning can skate past you on first hearing. The song, which features Jordan Igoe on harmony vocals, is full of jangling guitars, laid-back beats and, at least in the first verse, open-ended lyrics.

“I’m not about to go back to where I was,” Holly sings as the song opens. “I’m not about to go back to where I’m from.”

It’s in the second verse that the song’s meaning becomes plain: “She put hexes on those who did her wrong/And so she thinks she wrote this song/And named it after me.”

Turns out that “7 Curses” is a good, old-fashioned song about heartbreak.

“I think that probably 90% of the songs I write are about a broken heart,” Holly said.

The song, which Holly co-wrote with Alexis Perry, is Holly’s second single in the last few months. The previous track, “Don’t,” is a darker, heavier tune with more of a rock feel.

“7 Curses” is accompanied by a striking video featuring sign-language interpreter Jason Hurdich, who worked with former Governor Nikki Haley and current Governor Henry McMaster. The video is a long, single shot of Hurdich, who is deaf, interpreting the song, experiencing the emotions of it along with the singer.

The music video premieres on YouTube Feb. 23 at 9 a.m.

“Jason became very viral because he’s so animated,” Holly said. “When he signed for Governor Haley and Governor McMaster, he became a national or International story. So I knew who he was from that. And I just contacted him through social media. I didn’t know he was deaf.”

Holly said that he and Hurdich painstakingly went through the song to make sure Hurdich understood not just the lyrics, but the way Holly was singing them.

“We went line-by-line on the song,” Holly said. “Luckily, it’s not a long song, but he needed a real definition of what I was thinking and what I was feeling when I wrote it so he could capture the emotion of the song. So it was really fascinating to go through it with him like that. I’m just really happy with it, and he did a great job on it. It’s just amazing what he did, and how he can really capture the emotion of the song even though he can’t hear. That’s a feat in itself to me.”
Check out Chris’ work at

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