via Lowcountry Kettle Instagram

Lowcountry Kettle is teaming up with Rough House Pictures, Danny McBride’s Charleston-based production company that’s produced several HBO shows, including Eastbound & Down, The Righteous Gemstones and Vice Principals. The partnership will “further extend Lowcountry Kettle’s business network and will provide valuable business and marketing guidance and mentorship to the rapidly growing company,” a press release said. 

“We believe this partnership will provide greater exposure and lend a real sense of credibility to our brand,” Lowcountry Kettle co-founder Andrew Trumbull said in the release. 

The five-year-old company sells six flavors: spicy pimento cheese, Bloody Mary, Carolina reaper, Bull’s Bay sea salt, mustard BBQ sauce and state fair fried pickle. The Rough House partnership has helped Lowcountry Kettle expand to 45 stores in six Southern states, and next year, Trumbull and his team will unveil a seventh flavor. Filming for season two of The Righteous Gemstones is currently taking place in Charleston.  

“When watching movies, we’ve always preferred the loud noisy crunch of a potato chip instead of the soft crackle of popcorn,” McBride said in the release, “so partnering with Lowcountry Kettle was a no brainer for us.”

For more information, visit lowcountrykettle.com