Zach Kramer, Low Tide Brewing
Beer, especially craft beer, isn’t for everyone. But Zach Kramer at Low Tide, who scored the title of Best Bartender this year, finds ways around that.
“People are kind of intimidated by craft beer,” Kramer said. “It is definitely kind of trying to find that big picture thing, and then start breaking it down to what people like. I want to encourage them to be open minded.”
It’s also a passion for craft beer and the culture surrounding it that gets Kramer excited to go to work every day. He explained when he sees tourists stop by Low Tide wearing a local brewery’s merchandise, he uses it as a way to learn about the brewery and what the customers’ tastes are, while also building a relationship with them.
“The thing I like best about bartending is just getting to interact with people and meet all of Charleston and its tourists,” Kramer said. “We get a lot of people that come once a year, twice a year, so they always come back, and if I remember them, they’re all, ‘I can’t believe you remember me!’”
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