Lowcountry Bloggers, a local community blog site, boasts a whopping 377 writers, commentators, and speechifiers on its Big Blogroll. If it’s not the biggest site of its kind in the area, it’s close. It used to be a part of The Post and Courier‘s web domain. Since August it’s earned its independence and, organizers says, it’s poised to become a viable commercial enterprise. Heather Solos, web mistress, says the site’s depth, frequency, and variety of voices — from knitting to politics to cars to personal musings all day everyday — makes it an ideal product for creating an advertising network. “Our content is more than 80 percent local,” Solos says. “We’re perfect for car advertising, politicians, and everything else.” Many details remain to be ironed out, Solos says, but she and her partners plan to offer a loose proposal for an ad network some time in January. —John Stoehr


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