Lowountry WiggleRoom


Whose mind wouldn’t go to a dirty place? There’s this silhouette of a dancing couple on a purple background with a message like, “Wiggle in the Kitchen” or “Wiggle in the Front Yard.” Sure, they obviously meant dancing, but why didn’t they say, “Dancing in the Kitchen” or “Dancing in the Front Yard”? The campaign’s truth came out weeks later with updated signs that included the website address for a homebuyer resource page. While the thought of “wiggling” may get us in the mood, the thought of lost home equity certainly does not.

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