Vampires may prefer blood, but Paolo Dalla Zorza, owner of Paolo’s Gelato in downtown Charleston, is hoping the human groupies that obsess over the fanged immortals will love his new vampire-themed gelato True Blood Orange.

Paolo was inspired by the hit HBO show True Blood, which is based on the Southern Vampire Mysteries by Charlaine Harris and is currently airing its third season. Paolo’s new invention also has the added bonus of arriving the same week as the third Twilight film, which debuted on June 30.

“The Vampire popularity explosion seems crazy, but you need to be aware as a business owner of current trends and fads and be ready to offer products that relate,” says Paolo.

Some of the vampires on True Blood enjoyed blood gelato on a recent episode, and that provided the spark Paolo needed to create the new flavor, which will last as long as this season airs.

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