The video shows a young group of friends picking up a Persimmon lunch to take to the beach for a day of surfing. “Persimmon asked me to create something that was not an advertisement for the cafe, but a celebration of Charleston culture and lifestyle,” Victory says. “I literally just borrowed an old Volvo, called up a few of my pals and asked if I could film them doing what they do best — chillin’, surfing and of course, eating some of the most delicious sandwiches on the peninsula. Persimmon and I hope that people watch it and feel inspired to stop being stagnant, grab some paninis and go explore the beautiful city we live in.”
We like this kind of advertising: It’s stylish, happy, and subtle, and will make you want to grab a Persimmon sandwich for yourself the next time you’re out and about.
Victory also works as a graphic designer and artist — you can see that work on her website as well.
Stay cool. Support City Paper.
City Paper has been bringing the best news, food, arts, music and event coverage to the Holy City since 1997. Support our continued efforts to highlight the best of Charleston with a one-time donation or become a member of the City Paper Club.