[embed-1]Former GM of The Ordinary Justin Coleman has announced that Monarch Wine Merchants, located at 1107 King St. next to The Harbinger, will officially open its doors this Sat. at 11 a.m.

The space was designed by Coleman’s wife, Sarah, and is “rooted in 1970s/early ’80s California modernism” with an aesthetic that’s “super neutral, sophisticated, laid back with a dash of Scandinavian influence.”
[content-1] As we reported in March, Coleman’s hope is to have the wine store be casual and unpretentious.

“Everything on the shelf will be stuff I love to drink myself, and have been vetted through a tasting process, my knowledge, and my staff’s knowledge. If you have any questions, we’ll have an intelligent answer for you,” he says. “My palate tends to veer toward the Old World, mostly European domains from small, family operated wineries, usually multi-generational. I’m a sucker for the old school notion of a winery being run by a family or young couple with small production and definitely a penchant for a lot of natural wine. I don’t want to pigeonhole myself and don’t want to seem trendy or trite, but those are wines I tend to veer towards, not only on a political scale but also on a tasty scale.”

Monarch will also offer tastings, wine classes, and events in the back. The store hours will be Tues.-Sat. 11 a.m.-9 p.m. and Sun. & Mon. noon-5 p.m. [location-1]

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