[image-1]International grocery chain Lidl (rhymes with ‘needle’) claims that they are “expert product curators,” which could mean … absolutely anything. But they’ve been around since 1973, and boast 10,000 stores in 27 countries, so we’ll bite.

This will be the first Charleston area Lidl store, and the tenth South Carolina location. Thurs. Nov. 30, the new Goose Creek store will open at 8 a.m., immediately following a ribbon cutting at 7:40 a.m. The grand opening will feature games, activities, prizes, special deals and giveaways, and the first 100 customers will receive a wooden coin for a chance to win up to $100 in Lidl gift cards.

The mission of the chain is to offer a “simple and efficient” approach to grocery shopping. In Lidl, shoppers will find: easy to shop layouts (20,000 square feet with only six aisles), award winning wines, fresh baked goods, healthy and sustainable choices, organic and gluten-free options, exclusive Lidl brand products, Lidl “surprises,” and prime time store hours (8 a.m.-9 p.m. daily).

Lidl only came to the U.S. this past summer, and is comparable in scheme to the other affordable German grocery chain, Aldi. According to USA Today, Lidl says its shoppers can expect to save as much as 50 percent less than conventional supermarket.

And Lidl doesn’t only sell groceries — they also sell outdoor furniture, exercise gear, and, most importantly, they’ll soon offer Heidi Klum’s women’s clothing and accessories line. Let’s see Aldi top that.



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