The S.C. Republican Party email-blasted supporters Tuesday morning, letting them know to “Get Your Let’s Go Brandon Gear Here!” — a reference to a months-old anti-Joe Biden meme.

The party’s hottest new merch hit inboxes two days before the one-year anniversary of the deadly U.S. Capitol invasion by spurned supporters of defeated former Republican President Donald Trump out to stop the certification of the 2020 election.

“Start the New Year showing Joe Biden how you feel,” the party email said.

A navy polyester-cotton blend T-shirt will run you $35. Or spring for the T-shirt and ballcap combo for $55. Cold? The $20 beanie is a made-in-the-U.S.A. bargain.

If the reference is lost on you, here’s a quick catch-up: After an Alabama NASCAR crowd chanting “Fuck Joe Biden” was heard on live TV during an October post-race interview with driver Brandon Brown, a reporter tried brushing off the expletive by saying the fans were chanting, “Let’s Go Brandon.” Since then, the phrase has found its way onto bumper stickers, Christmas ornaments, flip-flops, AR-15 accessories and now onto South Carolina Republican Party print-on-demand T-shirts and hats.

U.S. Rep. Jeff Duncan even wore a “Let’s Go Brandon” face mask at the U.S. Capitol last year. Duncan was among the six S.C. Republicans who voted against certification of the 2020 election results.

Examination of S.C. GOP’s Shopify-hosted store source code shows the party’s “Let’s Go Brandon” products were uploaded last month, but were updated Tuesday morning.

South Carolina Democratic Party Chairman Trav Robertson said the apparel is par for the course.

“Are we really surprised? This is the same groups that supported a coup to overthrow our democracy,” Robertson told the City Paper in a text message. “It’s the same group who supported treasonous acts against individuals who are carrying out their constitutionally mandated duty. These folks believe in the overthrow of our democracy.”

To be fair, it’s not the first time Biden has appeared alongside an expletive on a mainstream political T-shirt. The Obama-Biden campaign sold “BFD” shirts after an energized Biden was caught on mic when President Barack Obama signed the Affordable Care Act into law.

Stay cool. Support City Paper.

City Paper has been bringing the best news, food, arts, music and event coverage to the Holy City since 1997. Support our continued efforts to highlight the best of Charleston with a one-time donation or become a member of the City Paper Club.