Publicist-turned-singer Lanetra King debuts her rhythm and blues gospel song, “Sufficient.” | Photo by Christopher Cavanaugh

Singer Lanetra King’s debut single “Sufficient” is as poised and confident as they come. 

Fortified by a slinky, minimalist arrangement that harkens back to early 2000s R&B, King delivers her uplifting gospel message with a full, fluttery style that solidifies her standing as a seasoned music industry veteran. 

Although the Lowcountry native grew up singing in the church choir and playing organ at her grandmother’s house, she never really considered making music professionally. 

“Music was something that I ran away from for a very long time, because of my own personal insecurities and feeling like I wasn’t good enough,” King admitted. “I was very shy when I sang. It’s funny, at my single release party,, some people were there from the church I grew up in and they were like, ‘Wow, I didn’t know you had it in you!’”

King is getting into music after having established an impressive publicist business, something which she had assumed would be her primary pursuit. But in 2017, she felt a calling to pursue music as well. “I really felt that God dropped in my spirit to embark on this in faith,” she said. 

Her business connections would soon come in handy. King would eventually be connected with Grammy-winning producer and songwriter Jovan Dawkins, who produced “Sufficient” over the course of a few days in Los Angeles.

“He heard [the song] and wanted to put his own twist on it,” King recalled. The producer also brought in Candice Wakefield to make some subtle changes. Wakefield is a gifted vocalist and songwriter whose credits include records by Nicki Minaj, Fantasia and Robin Thicke.

“She’s so encouraging and uplifting, and has such a way with melody,” King said of Wakefield’s contributions. “She changed around a few words, and changed the melody, and then it became what it is today.”

King plans to release more singles and eventually an EP, but wants to give “Sufficient” time for a full promotional run. Her hope is that her R&B-heavy sound and style can bring her message of hope and peace to a wide audience.

“I want to catch them with that R&B feel, but have that inspirational message that they may not have been expecting,” she posited. “My goal is to reach everyday people who may not even set foot in church and give them a chance to be inspired by this music.”

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